Doe Deere having a serious bold eye which is a make-up and striking hair, it can be said that she is a no introvert which is similar to her brand. She is the owner and founder of lime crime company that manufactures beauty products.
When she talks about cult beauty brand that is from the cult product, she describes that “cult” is a unique word. This means that it is providing something unique where no one can provide it. This has been the trend since 2008. Due to the fluctuation of the market, she believes that is the only way to stand out as an individual in crowded place. It has been the aims that the company has been targeting.
Lime crime is 100% vegan which is cruelty-free and therefore they have been doing animal charity work related making sense of being cruelty-free and vegan. It has been reflecting her personal attitude in animal testing and the brand goals.
When it comes to entrepreneur, everyone makes mistakes which is part of entrepreneurship game. The most important thing is how to learn from the mistake and grow. The company has been able to encounter bumps on the way and has been able to overcome them ending as a better company.
In beauty trends, the company is there shining as always. Having introduced Pantone’s which is an ultraviolet color is at the point. Lime Crime is a unicorn-inspired brand, and bright purple becomes the ultimate color in the year 2018.
It is also looking in the exploration of lilac, lavender and other purple staring shades especially Venus III which is an eyeshadow palette that was launched last.
As a young woman willing to start a beauty business, make entrepreneur your huge passion. There are gaps always in the market and that is what they should focus on thinking about the next innovations. Listening to what inner voice is very important so you should pay attention to it so that you can decide on what you want to exist. The other opinion is to go out and make it work.
Lime crime started with the owner formulating the products. In the current state, there is a team in the company that is fantastic and making things possible. It helps in perfecting the formulations where they have rules guiding them. The company believes that if they don’t believe in a certain product then they ignore it and don’t manufacture.
Doe believes that packaging is super-important for the company brand. It should be important same as inside product. It has helped in communicating the value and quality of the product. When you house your product on a crappy package it will be a confusion as customers will not understand. Packaging is, therefore, the key to brand marketing. Learn more: https://www.pinterest.com/doedeere/