A new model for fast food is being created, and it is being done by the founders of Sweetgreen. It has everything people these days are looking for in food. It is healthy, organic, it is local, and it is fresh. In fact, there are long lines at all of the forty locations that Sweetgreens has around the country. According to the co-CEO of Sweetgreens, Nathaniel Ru, they are creating a brand that stands for something.
Not only are they making a revolution in the fast food industry by creating food that is healthy and organic, they are also creating a revolution when it comes to fast food and technology. Around thirty percent of all orders from Sweetgreen are made online, either via a browser or through their mobile app. Learn more: http://www.businessinsider.com/sweetgreen-founder-interview-nathaniel-ru-2016-3
Management of the chain is another area where they are creating a revolution. First of all, they do not even have a main office. Instead, they have offices on both sides of the country working together. This way, they can get a feel for each location and its needs. Even more than that, every year for five days, the offices shut down and the people from the offices work in actual Sweetgreen stores. This helps them get a feel for what being in the store actually feels like so that they can relate to it. Learn more: https://en.wikipedia.org/wiki/Sweetgreen
Nathaniel Ru founded Sweetgreen together with two of his friends that he met at Georgetown University. They are all immigrants. They started Sweetgreen when they realized that there were no healthy eating places at Georgetown. Interestingly, they all took a class in entrepreneurship.
Nathaniel Ru studied at the Georgetown University’s McDonough School of Business, where he graduated with a BS in Finance in 2007. In that same year, he founded Sweetgreen with two of his friends from the University. They also launched Sweetlife in 2010, which is the largest food and music festival in the country. More than twenty thousand people attend each time. They have the best music professionals and food chefs available to make the event a success.
Sweetgreen has over sixty seven stores and employs over one thousand and seven hundred workers. They offer in their stores produce from three hundred farms. Everything is kept as fresh, as organic and as local as possible. They have rotational menus for each season. They like simple recipes with natural flavors and try not to use any processed stuff.