Profitable Advertising Strategies by Lori Senecal

According to Lori Senecal, Internet publicity and media marketing are not enough for business. Companies ought to introduce different advertising experiences for their clients using important technology techniques that enable provide visual images that attract customers, GPS targeted marketing and those that provide customized advertisements. Creative methods such as adopting guerilla advertising plan have been used to improve efficacy and sales.

Lori Senecal leads a top global agency team, called Crispin, Porter &Bogusky (CP+B). CP+B agency is promoting the advertising industry by using social media channels, compulsive rule breakers, utilizing technologists, advertising experts, and coders to design great advertising campaigns for companies. These advertisements inspire customers to buy the product, reach well-targeted customers and its information is usually easy to understand.

Companies use Twitter and Facebook marketing to increase sales. However, it requires a company to be creative and agile. The post should be able to compel the customers to engage in the advert. CP+B agency recommends the advantages of Facebook advertising opportunities using techniques like informative and value-added videos encourage, post with entertaining, content that relates to the audience displaying and relatable visuals. Other important techniques are like create a unique experience for each customer profile and feature real people in real situations among others.

The agency also recommends top marketing trends that are profitable such as curating beautiful color palettes, designing ads for mobile which should be shorter and for all ages, using humor and generating emotional responses. Moreover, other trends are marketing via chat,recognizing women’s significance, ad blocking, leveraging virtual reality, and analyzing data.

Lori Senecal, the CEO of CB+P in New York joined the agency in March 2015. Since then, Lori has made effective steps in the company like expanding international offices and according to Campaign Live also increased global employees from 250 to 900.

CP+B agency has received awards like the Titanium Grand Prix for Domino’s Pizza at Cannes Film Festival. She has worked for different successful corporations and companies. She has held different leadership positions in strategic planning, innovation, and account leadership. Lori Senecal is passionate about improving a company’s sales through advertisements.

Profile Link: https://www.linkedin.com/in/lorisenecal/

How Not Knowing Lori Senecal’s Education And Work History Makes You A Rookie

Lori Senecal is a young innovative mind who has transformed the global economic world of a number of companies. Her clever mind has given her the ability to run some of the most prestigious companies in the United States of America today. Prior to her career, she pursued a bachelor’s of commerce in marketing and finance at McGill University. It is such a rich education background that has then enabled her to bring institutions that she has been involved with over the years to success. Also, Lori Senecal is knowledgeable in digital strategy, integrated market, and advertising, skills that many companies require.

Reaching here has not been a smooth sail for her. It has taken a lot of will and power to become what Lori Senecal is today. She was formerly Chief Executive Officer for MDC Partner Network. Also, she led MDC Partner Network at MDC Partners Inc. in the capacity of president. In the year 2009, Lori Senecal took over the leadership of Kirshenbaum Bond & Partners, LLC as both president and partner. Hence, it is openly clear that Lori Senecal is a very intelligent mind.

In her years of service, Lori Senecal has also been Chief Marketing Officer of DDB Worldwide Communications Group Inc., a company that she has also had the opportunity to serve as its Head of Sales & Marketing Division. In addition, she has been Co-Managing Director of TAG and Director of The Advertising Council, Director of MDC Partners Inc. In addition, she has been involved in a number of extra-curricular activities that have helped her earn a number of internationally recognized awards.

According to the NY Times, while still at McCann Worldgroup, Lori Senecal was able to develop an efficient system of doing things. Till to date, this is the system being used in this institute. It is a company that she led in the capacity of a chief innovative officer and global director. Other institutions that she has been involved in include but are not limited to CocaCola, sprint, Xbox, Molson, Nestle, Nabisco, InBev, Weight Watcher’s, Staples and Applebee’s. Hence, Lori Senecal is a highly responsible corporate executive having led more than three companies ever since she started working.

Fan of her work? Follow Lori Senecal on Twitter.

Article References: