When applying for a new job or position at any company, keep your social media and online presence in mind. Anywhere from 80-90% of all employers conduct a “virtual background check” on potential employees prior to making a final hiring decision. Using an online management and reputation service is highly advisable regardless of the type of career or job you are seeking for yourself.
Personal Branding is Essential
Personal branding is no longer optional, especially if you are questioned by recruiters about your involvement with social media and which platforms you use openly for yourself and for business-related purposes. Having a brand of your own (aside from a personal or private account), showcases your views, manners, and those you connect with most on a daily basis. Although an employer may not read each post you share, they are also looking at others who associate with you, your photos, and content that may be offensive to others.
An Online Presence is No Longer “Optional” Today
Although some individuals steer clear from having an online presence altogether today, it ultimately lessens your chance of being hired and lessens new potential opportunities that you miss. Creating a social media account that is well-polished, connected, and avoids inflammatory remarks is key to employers who are seeking out new individuals to fill positions that are available. Be sure to keep your profiles clean. Join LinkedIn to connect with professionals from around the world who are relevant to your work and the industry you represent.
Changing Privacy Settings on Social Media Accounts
One option to keep your social media freely shared with only friends and family members is to update the privacy settings you have set for each individual network on its own. Setting privacy settings gives employers a quick glance at you online without the ability to delve deeper into the posts you have made, as long as they are not public. Always keep the language you use in mind to ensure you are not offending others, especially potential recruiters who are looking to hire a professional that is most likely to fit in with the current workplace environment itself.