Joel Friant has changed directions in his professional life time and time again, and yet, each step has made him more successful. Whether it’s a food product, flipping real estate, diving into online sales and cryptocurrencies, or becoming a secret-to-success writer and speaker for thousands of other entrepreneurs, whatever he decides to do really works for him.
Joel Friant began his diversified career by working in the real estate business. He quickly switched gears after falling in love with the habanero. He first tried the hot pepper in college and was so impressed with its flavor and heat, he wanted it to be available to add as a spice to his meals. He was hard pressed to find habanero in its best form, dried and crushed into flakes, so he set out to make his own. In 1995, his habanero spice shaker was put on the shelves of grocery stores. He moved from real estate into the restaurant business and brought the concept of Thai food with him, earning him the nickname, “The Thai guy.” He opened the first Thai styled fast food restaurant in the U.S.
Then Joel decided to change course and help aspiring people become homeowners. He opened a mortgage lending company and while in this field, the economy crash of 2008 happened. This didn’t get Joel down for long, as he watched some entrepreneurs succeed, and many more fail during this time, he started to question what the key to their success was. He started to study these people, ask questions, and then turned around and became a secret-to-success writer and speaker.
Finally, Joel Friant came around full circle when he discovered the art of selling on Ebay and Amazon. Joining the online entrepreneurship, he found a new venue for his habanero shaker and other food products, and learned about cryptocurrencies. As he continues to grow and evolve his success from one point of interest to another, he compiles what he has learned and shares it with others in his success training courses, talks and seminars.