According to Lori Senecal, Internet publicity and media marketing are not enough for business. Companies ought to introduce different advertising experiences for their clients using important technology techniques that enable provide visual images that attract customers, GPS targeted marketing and those that provide customized advertisements. Creative methods such as adopting guerilla advertising plan have been used to improve efficacy and sales.
Lori Senecal leads a top global agency team, called Crispin, Porter &Bogusky (CP+B). CP+B agency is promoting the advertising industry by using social media channels, compulsive rule breakers, utilizing technologists, advertising experts, and coders to design great advertising campaigns for companies. These advertisements inspire customers to buy the product, reach well-targeted customers and its information is usually easy to understand.
Companies use Twitter and Facebook marketing to increase sales. However, it requires a company to be creative and agile. The post should be able to compel the customers to engage in the advert. CP+B agency recommends the advantages of Facebook advertising opportunities using techniques like informative and value-added videos encourage, post with entertaining, content that relates to the audience displaying and relatable visuals. Other important techniques are like create a unique experience for each customer profile and feature real people in real situations among others.
The agency also recommends top marketing trends that are profitable such as curating beautiful color palettes, designing ads for mobile which should be shorter and for all ages, using humor and generating emotional responses. Moreover, other trends are marketing via chat,recognizing women’s significance, ad blocking, leveraging virtual reality, and analyzing data.
Lori Senecal, the CEO of CB+P in New York joined the agency in March 2015. Since then, Lori has made effective steps in the company like expanding international offices and according to Campaign Live also increased global employees from 250 to 900.
CP+B agency has received awards like the Titanium Grand Prix for Domino’s Pizza at Cannes Film Festival. She has worked for different successful corporations and companies. She has held different leadership positions in strategic planning, innovation, and account leadership. Lori Senecal is passionate about improving a company’s sales through advertisements.
Profile Link: https://www.linkedin.com/in/lorisenecal/