Papa John’s is a pizza place that is well-known nationally. It has over 120,000 corporations and franchises all over the world. The company has recently experienced a decline in sales. As a result, the company has decided to take action on improving the customer experience. One of the top-ranking CEO members has written a letter to followers of this pizza franchise.
Steve Ritchie is one of the top-ranked CEO members of Papa John’s. He has worked with the company for 22 years. Steve Ritchie wrote a letter to subscribers of the company about the steps that are being taken to improve the franchise. The company is receiving help from outside experts to improve the culture and diversity of customer experience. This will help customers to feel safe and welcomed in their stores. Steve Ritchie’s letters showed compassion and empathy towards the customers of the franchise. He also points out that the company is not made up of a single person but is established by the support of the customers.
The letter also addresses the hard work and care that goes into the preparations of the food by the employees. Customers will get rid of any suspicion of poor preparations knowing that their food is safely prepared by employees who care. According to finance.yahoo.com, although Steve Ritchie’s did his best to address the customer’s concerns, there was a letter that Steve Ritchie’s wrote before the final letter was released. The previous letter lacked empathy and other key factors that connected the franchise with the customers best interest. Steve Ritchie was informed about this and wrote the second letter to make it more customer oriented.
Despite the noticeable changes, Steve Ritchie Papa Johns‘s letters demonstrated the franchise’s accountability as well as stating the actions that the company is taking to enrich the customer’s experience. Customers will know that the representatives of the franchise cares about their opinion and working towards improving the overall store experiences around the world.